Unitalen represents Tora in crack-down on fake auto parts

January 4, 2008

Unitalen has assisted Tora, a well-known auto parts provider in China, in investigating and cracking down upon counterfeited accessories in Changsha.

Informed by Unitalen, officers of Changsha Administration for Industry and Commerce (AIC) raided a warehouse and confiscated 309 fake Tora filters on November 12. A large number of fake productions of Toyota, Hyundai, Volkswagen, Mitsubishi and other foreign famous trademarks were also found in the warehouse.

The AIC officers then inspected the GaoQiao Friendship Auto Parts Fair on the opposite side of the street, finding three peddlers who were selling fake Tora accessories. The three sellers have signed guarantees not to infringe Tora’s trademark rights.

Running more than 1,000 outlets in China, Tora enjoys a high reputation at home and aboard due to its advanced management and reliable after-sale services. But Tora’s rising fame also made itself a target of infringers illegally making and selling fake Tora auto parts.

On behalf of Tora, Unitalen conducted the market investigation in Changsha, capital of Hunan province, and launched the campaign against false and fraudulent Tora auto parts along with AIC staff.